The project captures the entire gamut of communication strategies employed to get to the target audience of the Institute. It involves the use of media channels that are deemed appropriate to the target audience. It is done through the production and publication of news and feature stories on SEI’s different programs and beneficiaries, broadcast feeds to talk shows, production of videos on scholars, mobilization of scholars’ association, production of corporate collaterals for the Institute, as well as the conduct of activities that are reflective of popular culture.