It is a Strategic Communication Plan that engages municipalities without S&T Scholars through a massive communication campaign promoting the DOST-SEI Undergraduate S&T Scholarship, inspiring students to take up science courses in the college level, and convincing qualified students to apply for the Scholarship Program. This is in pursuance of the provisions of RA 7687 which stipulates that there should be at least two (2) scholars per municipality/congressional district in the country.